Group Market News
Published September 16, 2021
Many businesses are looking for ways to engage their employees virtually instead of in person. A live or recorded webinar, an email campaign, and regular reminders all give your groups an opportunity to educate their employees on their plan choices and
address their questions.
To help Premera employers prepare for and execute a successful open enrollment period, Premera offers a suite of communication templates available in their Employee Communication Center. These communication templates help employers build
a communication plan, outline all of the most important benefits details for their employees, and promote the new member-facing webpage for virtually exploring their benefit options.
You can access the Employee Communication Center through your secure producer website, and employers have access through their secure employer account.
Action you should take
Copy the message below and share with your clients when they're preparing for open enrollment.
Subject: Preparing for open enrollment?
Body message:
Dear [Employer],
As a Premera employer, you have access to a variety of resources designed to help you engage and inform your employees during their open enrollment benefit selection process available in your Employee Communication Center. Sign in to your
secure employer account to check them out.
These communication templates help you build a communication plan to support open enrollment, outline all of the most important benefits details for your employees, and promote the new member-facing webpage for virtually exploring benefit options.
Below is a suggested timeline you may use as a guide for sharing the open enrollment resources with your employees.
Pre-open enrollment:
Launch
- Use the launch content in your internal communications.
- Send the webinar/meeting invite.
Open enrollment period:
Webinar/meeting
- Share the webinar/meeting minutes.
- Hold a webinar/meeting with the PowerPoint
presentation.
- Send out the webinar/meeting recording (if available) and guided meeting minutes in your company newsletter.
Reminder
- Use the reminder content in your internal communications.
- Supplement your communications with additional resources from the Employee Communications Center.
Final reminder
- Use the last chance content in your internal communications.
Thank you for your business. I hope these resources help you make your company's open enrollment period with Premera a success.