Photography and Images

  • camera icon

    New photography guidelines

    Check out our new photography guidelines here.

    Use imagery to engage our audiences, to support our messaging and to differentiate us from our competitors. Imagery should support our brand positioning of empowerment with strength and stability.

    Our imagery has three categories: Lifestyle, Metaphoric, and Health & Recovery.

    Capture moments of Aspiration: Candid and unposed, capturing genuine moments as they happen.

    Focused: Subjects are engrossed, fully absorbed in the moment.

    Active: Images always imply an action.

    Important: Images need a style added of class="img-responsive"

    Production

  • All images should be 72 dpi - no larger!

    Type of image Image size
    Landing page (jumbotron image):  650 x 211 px (width is fixed; height can be flexible depending on your needs, but no taller than 275px)
    Promo Blocks 525 x 350 px (width is fixed; height can be flexible depending on your needs)
    Two column images: 895 x 550 px (width is fixed; height can be flexible depending on your needs)
    Three column images: 525 x 350 px (width is fixed; height can be flexible depending on your needs)
    Image left of text: 600 x 400 px (see example below)
    Thumbnail images: 242 x 200 px ( see example

    To keep page load time as fast as possible, the photos should be under 65KB each, with 50KB or less being an even better target. Play with the web compression settings to keep the file size low while still maintaining good quality.

    Example: Image left of text

    doctor checking child's eyes

    Specially selected physicians with offices near you

    PersonalCare Plans provide streamlined, coordinated care within a select group of healthcare providers. These plans are available to you if you live or work in King, Pierce, or Snohomish counties. Providers are located in Seattle, Bellevue, Redmond, Everett, Tacoma, and surrounding areas.

    Coordinate your care

    Each PersonalCare Plan member chooses a Partner System and a primary care physician (PCP), who coordinates your care and provides referrals when needed. Note that the plans provide only emergency coverage outside your chosen Partner System.

    Explore our PersonalCare Partner Systems or compare plan details.

    • JPG - For photographic type images
    • PNG8 - For logos or images with blocks of flat color and no gradients (GIF will also work but PNG is preferred)
    • PNG24 - For images using effects such as drop shadows or glows, which also require transparency

    Naming images

    Images should be named with a short description of the image, not with where the image will be used. Use hyphens (-) between words. An alternative description (ALT tag) should be used with each image. (alt="physician examining child's ear")

    EXAMPLE:

    doctor examining child

    Good name: doctor-examining-child.jpg

    Bad name: provider1.jpg

    Where to save images

    Images used on the site should reside in this folder: \\Mtlk42\bstdocs$\WorkInProgress\07_eBusiness\07_Web User Experience\premera-brand-images\assets.

    The original should be in this folder: \\Mtlk42\bstdocs$\WorkInProgress\07_eBusiness\07_Web User Experience\premera-brand-images\. Keeping images here allows others to easily find images they are looking for. An additional folder can be created if a set of images are tied to a specific campaign.