Design and content
The jumbotron photo and text should support each other. For example, in the photo below, a dental-related photo would help strengthen the messaging.
Image size
Images should be 650px × 211px
Sentence capping
To maximize readability, please use sentence capping for the jumbotron headers AND subheads, NOT title capping. (Capitalize the first word and proper nouns only; do not cap each word.)
Header copy maximum (including spaces)
40 characters
In the above example, it's 31 characters. ("Need dental or vision coverage?")
Subhead copy maximum (including spaces)
100 characters
In the above example: 78 characters ("You can add our Adult Health Plan for dental and vision coverage at any time.")
Call to action
Aim for 3-4 words. Omit punctuation.
Note: Using a button for the call to action instead of a link would help to promote better click-through. Bootstrap work is likely needed to optimize the appearance of buttons on mobile (they currently stretch out indefinitely to the right side). The above example is too long—6 words. ("Shop for dental or vision coverage.")
"Shop now" or "View plans" would be better.
More information on
jumbotrons