Keep in mind that on mobile, right-rail promos currently appear BELOW the rest of the page content—not close to the top—so much scrolling may be required for users to see right-rail content on mobile.
These promos should therefore NOT be relied on for extremely important updates, news, or calls to action.
The colored border at the top of each promo is automatically applied. Colors will appear in a preassigned order.
15 characters. Omit punctuation. Use sentence capping, not title capping. The above "Save Money" example is incorrectly capitalized.
50 characters. Include punctuation when appropriate. Note that the subhead may be omitted entirely.
In the example with the girl on the bicycle, "Get support for a healthy lifestyle with member discounts" (which is 57 characters), the copy wraps to 3 lines on desktop view, which leaves a widow. Don't drive yourself crazy trying to omit widows on desktop view (as our customers also use tablet and mobile), but keep it in mind, especially for promos on high-visibility pages.
Shoot for 3 words maximum. Omit punctuation.
Get support for a healthy lifestyle with Member Discounts.
Find out with a free health assessment.
Open enrollment for 2015 individual plans ended February 15. But you may be able to enroll or change plans now if you experience a qualifying life event.
Learn more.
Premera representatives can confirm your subsidy eligibility and enroll you—or you and your family—through Washington Healthplanfinder or directly in a health plan. Call 877-PREMERA (877-773-6372).
This is an example of using an icon with a promo.
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