July 20, 2023
For groups who have a fully insured plan. Excludes OptiFlex and self-funded groups at this time.
On July 10, 2023, Premera Blue Cross launched a new information delivery system for plan subscribers with a valid mobile number on file.
What is the Digital Newsfeed?
The Digital Newsfeed provides members with timely notifications designed to help them stay connected with their health plan and better manage their care. The newsfeed works by sending updates right to their mobile phone via text message and connecting them with relevant and personalized content in a convenient format.
The new Digital Newsfeed delivers a variety of updates including, but not limited to:
- Reminders to schedule a free annual checkup
- Information on how to access virtual care programs covered by their health plan
- Status updates on prior authorizations
The Digital Newsfeed is a pilot program only available to plan subscribers of fully insured employer groups, provided that they are over the age of 18 and have a valid mobile number on file.
How are we telling eligible members?
Beginning this month, we are sending an introductory text message to eligible plan subscribers. Here’s an example of what the messaging looks like:
Members can access their newsfeed by tapping on the link they receive in the introductory text message. This link will open in their phone’s web browser. The first time that members access their newsfeed, they will be prompted to verify their identity by entering their birth date. After they have completed their verification, that link is then assigned to that member and their device. There is no login required. Members can reply “STOP” at any time to opt out of the text notifications (historically, fewer than 1.5% of users choose to opt out of these notifications).
To track the success of this pilot program, Premera will closely monitor the effectiveness of the Digital Newsfeed and any feedback received.
If you have any questions about the program, please feel free to reach out to your Premera representative or producer.