In 2018, Your Group Clients Asked for This—and Here It Is!

  • Group Market News
    Published January 21, 2019

    If your group clients are not already using B’link, they’re missing out on a valuable resource that was visited more than 21,000 times in 2018.

    In our last group communications survey, we asked benefit administrators about the communications material Premera provides and what they value the most.

    What we heard

    Your group clients value pre-made communications materials, such as:

    • Ready-to-send emails
    • Customizable flyers that can be printed or shared digitally
    • Digital content that can be copied and shared through company e-newsletters or intranet
    Good news Opportunity
    All of these materials are already available on our group communications resource site, B’link! When we asked benefit administrators about the B’link webpage, more than half of the participants indicated they did not know about it.

    Take action now:

    Send them the copy-and-paste message

    Copy-and-paste message

    B’link Communications Resource Site by Premera

    If you’re not already using B’link (at blink.premera.com) to send ready-to-share communications to your employees, you’re missing out! B’link is an employer tool included in every Premera Blue Cross group plan. Last year, the B’link site was visited more than 21,000 times!

    The communications on B’link are pre-made and ready to send to your employees in just a few clicks. Help your employees better understand their plan AND get the most out of their benefits.

    On B'link, you’ll find more than 40 topics. Each topic features the following resources:

    • Flyer: Customize this with your company logo and benefit information
    • Email: Send this to your employee distribution list in just a few clicks
    • Content 3 ways: Copy the block of content that best meets the needs for your employee newsletter, television, or table tent

    In 2018, B’link resources were downloaded nearly 4,000 times! Here are some of the most popular categories:

    1. Benefits 101
    2. Choosing the right care
    3. Open Enrollment

    Want more? Keep exploring the site to see all that B’link has to offer! Use the search box in the top-right corner to find content related to a specific key word.

    We want to make B'link a valuable place that you will visit again and again. Send your stories and feedback to blink@premera.com.

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