Open Enrollment Season Is Here

  • Group Market News
    Published September 16, 2021

    Many businesses are looking for ways to engage their employees virtually instead of in person. A live or recorded webinar, an email campaign, and regular reminders all give your groups an opportunity to educate their employees on their plan choices and address their questions.

    To help Premera employers prepare for and execute a successful open enrollment period, Premera offers a suite of communication templates available in the B’link open enrollment category. These communications help employers build a communication plan, outline all of the most important benefits details for their employees, and promote the new member-facing webpage for virtually exploring their benefit options.

    Action you should take

    Copy the message below and share with your clients when they're preparing for open enrollment.

    Subject: Preparing for open enrollment?

    Body message:

    Dear [Employer],

    • Check out the open enrollment category in B’link. This category will help you answer your employees’ questions about their benefit options and get them engaged in their healthcare.
    • Choose.premera.com is your employees’ digital hub for information about open enrollment. Encourage your employees to use this digital resource.
    • Want to share more information with your employees about what your Premera health plan can offer? B’link includes an entire library of materials that you can share. Go explore!

    Below is a suggested timeline you may use as a guide for sharing the open enrollment resources with your employees.

    Pre-open enrollment:

    Launch

    1. Use the launch content in your internal communications.
    2. Send the webinar/meeting invite.

    Open enrollment period:

    Webinar/meeting

    1. Share the webinar/meeting minutes.
    2. Hold a webinar/meeting with the PowerPoint presentation.
    3. Send out the webinar/meeting recording (if available) and guided meeting minutes in your company newsletter.

    Reminder

    1. Use the reminder content in your internal communications.
    2. Supplement your communications with additional resources from B’link.

    Final reminder

    1. Use the last chance content in your internal communications.

    Thank you for your business. I hope these resources help you make your company's open enrollment period with Premera a success.

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